1615 16th St

Santa Monica, California, 90404

United States


Camera IQ is the world's first augmented reality platform for camera marketing. We unite the camera ecosystem to help brands create and deliver captivating AR experiences at scale.

Our flagship product is the Camera Experience Manager (CEM), which offers a full suite of enterprise tools that help brands create, manage and measure their camera content across multiple distribution channels.

Camera marketing thrives at the intersection of experience design and spatial analytics. Our technology integrates OS platforms, AR toolkits and native apps into a single fabric, so brands can build once and Deploy Everywhere™.

Join Viacom, Coachella, Tapestry, Refinery29 and others on the frontier. Please visit

Camera IQ. Brand new worlds.


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Campaign US

The focus is female at this year's R/GA, Cannes Startup Academy

Lindsay Stein – June 12th, 2018

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The Unofficial Spatial Computing Glossary

Allison Wood – May 7th, 2018

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How AR/VR Analytics May Help Your Business

Lisa Morgan – February 13th, 2018

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Advertising Could Ruin AR

Allison Wood – January 26th, 2018

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Camera IQ raises $2.3M to tap augmented reality’s marketing potential

Anthony Ha – September 12th, 2017



Sonia Tsao

Co-Founder & COO

Sonia Tsao is the Co-founder and COO of Camera IQ, where she helps brands tell stories that captivate. She is uniquely in tune with how technology impacts the consumer experience. Previously, she headed Brand Strategy at Google Venture-backed mobile commerce app, Spring, where she grew the supply-side community to over 1,000 digital brands.

At Camera IQ, she joins her co-founder Allison in the belief that camera marketing is the biggest opportunity in a decade.


Allison Wood

Co-Founder, CEO

Allison has been creating new realities since she started her dual MFA in Interior Design and Digital Interactive Art at Pratt Institute. Exploring the intersection between design, architecture and human interaction, Allison became interested in how technology could bridge our online and offline worlds.

In 2016, Allison founded Camera IQ on the thesis that the camera is no longer just the camera. Camera IQ helps brands build new interactive experiences that captivate audiences. Since inception, they have worked with major brands and are in partnership talks with major platforms.


Per Nielsen


Per Nielsen is the Chief Product Officer at Camera IQ, where he helps build products that enhance the way people interact with each other and the world. Formerly the Camera Platform Product Lead at Snap and the VP of Product Planning and User Experience at Vuforia, Per has helped spur the rise of the camera as the greatest opportunities for brands in a decade.

At Camera IQ he leads product development, helping brands navigate a complex camera ecosystem and build experiences that their customers love.